Essay --

Four methods to elevate your Facebook Ads with the 'Power Editor' Getting begun with Facebook Ads should be easy. Add a post to your Page's News Feed, select the "Boost Post" button and toss some money at your campaign. Or, if you want to advertise on the social network’s sidebar, simply upload your preferred written text and picture. Facebook even has a system tool that can manage positioning bids for you. Unfortunately, these easy installation or setup steps -- which many advertisers never shift beyond – hardly, provide easy facts of what's possible with Facebook Ads. For the best focusing and putting in bid choices, you need to start using the Power Editor plug-in. Here are four functions to check out once you've set up the plug-in in your account: 1. Focusing on Fan. According to analysis Company Webtrends, focusing fans only with Facebook ads can improve click-through by more than 700 %. There are the situations where you'd want to flourish your reach beyond present followers -- if, for example, you're trying to improve your variety of Web page "Likes." But in most situations, delivering posts to current fans that don't already see them due to the News Feed algorithms can generate some of the most powerful overall campaign outcomes. The only way to focus on your ads to existing visitors is through the Power Editor plug-in. Look for the choice under the "Audience" section of the Ad Creation Screen. Related: Facebook Is Making Life Simpler for Social Media Managers 2. Partner Categories. In April, Facebook released the "Partner Categories" feature depending on the data offered by the Datalogix, Epsilon, and Acxion data research organizations. Basically, these 500 categories signify multiple Facebook users that can be off... ...he Power Editor is its ability to make simpler most ad creation process. No matter what type of strategy you're operating, it's a wise decision to create several ad modifications in order to spilt test your results. Establishing up these variants using the self-serve ad tool or system can be extremely time-consuming, but the "Duplicate" button in the Power Editor’s Ad creation area makes strategy setup go much more efficiently. And while you're in there copying your ads and making the necessary changes to each edition for upcoming examining, take in the Saved Viewers you created. Mixed, these two feature tips can help you get your campaigns up and operating in the quickest period of time possible. Related: Facebook Gives Companies Free Access to Shutterstock Pictures for Ads. The author is an Entrepreneur contributor. The views indicated are those of the author. Essay -- Four methods to elevate your Facebook Ads with the 'Power Editor' Getting begun with Facebook Ads should be easy. Add a post to your Page's News Feed, select the "Boost Post" button and toss some money at your campaign. Or, if you want to advertise on the social network’s sidebar, simply upload your preferred written text and picture. Facebook even has a system tool that can manage positioning bids for you. Unfortunately, these easy installation or setup steps -- which many advertisers never shift beyond – hardly, provide easy facts of what's possible with Facebook Ads. For the best focusing and putting in bid choices, you need to start using the Power Editor plug-in. Here are four functions to check out once you've set up the plug-in in your account: 1. Focusing on Fan. According to analysis Company Webtrends, focusing fans only with Facebook ads can improve click-through by more than 700 %. There are the situations where you'd want to flourish your reach beyond present followers -- if, for example, you're trying to improve your variety of Web page "Likes." But in most situations, delivering posts to current fans that don't already see them due to the News Feed algorithms can generate some of the most powerful overall campaign outcomes. The only way to focus on your ads to existing visitors is through the Power Editor plug-in. Look for the choice under the "Audience" section of the Ad Creation Screen. Related: Facebook Is Making Life Simpler for Social Media Managers 2. Partner Categories. In April, Facebook released the "Partner Categories" feature depending on the data offered by the Datalogix, Epsilon, and Acxion data research organizations. Basically, these 500 categories signify multiple Facebook users that can be off... ...he Power Editor is its ability to make simpler most ad creation process. No matter what type of strategy you're operating, it's a wise decision to create several ad modifications in order to spilt test your results. Establishing up these variants using the self-serve ad tool or system can be extremely time-consuming, but the "Duplicate" button in the Power Editor’s Ad creation area makes strategy setup go much more efficiently. And while you're in there copying your ads and making the necessary changes to each edition for upcoming examining, take in the Saved Viewers you created. Mixed, these two feature tips can help you get your campaigns up and operating in the quickest period of time possible. Related: Facebook Gives Companies Free Access to Shutterstock Pictures for Ads. The author is an Entrepreneur contributor. The views indicated are those of the author.